Commercial Corporate Photography – Outline
Basically, commercial corporate photography involves shooting for commercial use. Essentially this means for business, sales, for cash. Commercial corporate photography is in the most part linked with advertisements, selling, pamphlets, product placements and merchandising. Commercial corporate photography additionally is used in corporate brochures as well as newsletters, menus, advertorials and press release photos.
Commercial photography can help sell a product. If you want to sell a product line or even individual products, you need to have great commercial photos. Either you want sharp commercial images – those that are sharp enough to be printed on newspaper adverts or brochures – or you might need photos that focus on the design of the product and any other feature of the product. For instance, you might want to highlight the iPad’s sleek rounded edges. On the other hand, you might need commercial images that focus on the use of the product.
As a businessman – you want to promote your firm, investments or any other businesses, you will need commercial photos. Usage would include photos in flyers, tarpaulins or billboards. Imagery that can help promote your business. On the other hand, you can also use commercial photos of yourself. Yes, that’s right. You can have commercial photos of yourself and you can use those photos to promote your skills.
Another use of commercial corporate photography is for restaurant menus and food shots. When designing menus for a restaurant, chances are you’d need appetite inducing photos of the dishes or meals or fare that you intend to serve in your establishment. This is where the food photographs for menus come in. Apart from hiring skilled, highly professional photographers who have the knack and the eye in capturing great photo shots, you might also considering hiring food stylists. Here’s a very important reminder when you do commercial photography for food, though. Make sure that you capture real and true representations of the plated fare.